About Us

Our Values

Authenticity Ensured

ALL our sneakers are 100% authentic. We ONLY purchase from legitimate shoe companies or vendors in the US and abroad, from such places as Japan, Canada and the UK.


We carry Nike, Adidas, Jordans, KDs, Foamposites, NMDs, Huaraches, AF1’s, Air Max, Kobes, and many more brands and styles. If you don’t see a specific shoe on our site, call or email us and we’ll get it for you!


We have a vibrant, dynamic and international community of sneaker lovers who follow us on social media and attend our in-store events.

Look for us on FB and Instagram and JOIN US!


Our Owner

Ian Higginson founded Lucky Laced in 2010 with the goal of providing customers with a TRUSTED source of RARE sneakers at EXCEPTIONAL prices.  Like his customers, Ian is a sneaker enthusiast, who decided to launch LL after growing tired of the Internet being saturated with fake and overpriced sneakers.  He decided to build a space where fellow sneaker lovers could meet and interact. And in 2016, after years of selling online and at pop-up shops throughout NYC, Ian opened his flagship storefront in the Williamsburg section of Brooklyn.